about

CONCEPT & CRAFT

process

about

process

CONCEPT & CRAFT

thinking

Every project begins with a strong conceptual foundation. Beyond pure aesthetics, the focus lies in translating a brand’s core objective into a compelling visual narrative. Bridging the gap between abstract ideas and tangible designs ensures every visual decision is purposeful, relevant, and built to connect.

making

This is where strategic thinking translates into dynamic execution. From comprehensive brand identities to motion graphics and video production, concepts are driven end-to-end—transforming ideas into captivating, platform-optimised experiences across every physical and digital touchpoint.

black flat screen computer monitor on brown wooden desk
Modern living room with white sofa and large window.

PRACTICE

Experience

CAREER

PRACTICE

CAREER

Experience

PRACTICE

CAREER

Experience

Designer

full-time

Branding Records

(’24–’26)

Designer

full-time

Branding Records

(’24–’26)

Junior Multimedia & Graphic designer

full-time

Ruby Tuesday

(’23–’24)

Junior Multimedia & Graphic designer

full-time

Ruby Tuesday

(’23–’24)

Freelance Designer

Freelance

INDEPENDENT

(’21–’23)

Freelance Designer

Freelance

INDEPENDENT

(’21–’23)

Novan chan

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